You’ve heard of a credit bureau score used to determine consumer buying power for homes and cars. A new online calculation called e-score helps companies rate your consumer buying power using predictive analytic algorithms.
How do companies use E-Score? Many companies from insurance providers, financial institutions and many other industries are using this new online calculation in order to know who to target & woo online. Check out the New York Times article below which explains in more detail how companies are making their big bests on specific online consumer profile demographic in order to find their next customer.