Do you showroom? If your are like many connected consumers shop with your iPhone or Android device to arm yourself to make sure you’re getting the best deal. Many big box retailers like Best Buy or the demise of Borders are failing to adapt to customers buying preferences.
Many stores had been raking in profits, building bigger stores and removing customer service to squeeze out profits. Today’s consumer has more decision making information at their finger tips thank to their web enabled smart phone.
Retailers have been becoming showrooms for consumers to check out the latest gadget. Check out your phone using shopping apps, & free bar code scanner to compare models and prices online from online retailers like Amazon.
Retailers need to reinvent their in store & online experiences to coincide to meet the needs from consumers. Best Buy, Walmart, Macy’s and other large chain stores are combating showroom shoppers by using custom bar codes on high ticket items. to prevent comparison shopping.
Brick and mortar retailers are trying to gain their customer shopping dollar back from online retailers. Why shouldn’t the customer get the best deal? Why aren’t retailer able to adapt to meet customer’s needs? Would you as a customer be more likely the shop a retailer that offers the following experiences below?
Retailers are reinventing the in-store customer experience:
- Online return/exchange centers
- Customer Support
- Shipping pick up locations
- Membership in store showrooms
What would you recommend retailers do in order to improve their in-store experience, online purchases and win your loyalty? Referenced material from New York Times published Retailers Encourage Shoppers Offlineby Stephanie Clifford. Image: FreeDigitalPhotos.net